How To Improve Customer Engagement In Your eCommerce Website?

If you are looking to increase customer engagement on your eCommerce website, it can be overwhelming. After all, there are a number of ways to go about it and you won’t always get success if your strategy is not correct.

One of the best ways is community marketing to engage your audience. This involves a number of things. First of all, if you are on social media, you are doing the right thing. If you are not, you need to create accounts for all of your brands. This allows you to do two things to build community. Number one is that you can control your message, and number two is that you can engage with your audience to build relationships on a deeper level.

Customer engagement

Customer engagement

You should also always aim to speak in the same tone as your audience. This improves your customer engagement for a few different reasons. Firstly, you must understand your customer on a deep level if they are actually going to buy from you. And people do business with people that understand them and that they like and trust. So see the world from your customer’s perspective. Try hanging out where they hang out, and use the same kind of words they use to convey meaning. They will immediately recognize you as someone who is like them, increasing your ability to persuade them more effectively.

Let your customers talk with you for better eCommerce customer retention. The best eCommerce businesses have many ways for their customer to get in touch. You can have a phone number displayed prominently so they can call you while they are still interested. Otherwise, you can also have live chat, which is the next best thing in eCommerce. Finally, at the very least, you should have an email address set up so that customers can contact you instantly with any questions that they need answers to. And remember to respond as soon as possible. The longer you wait to answer their questions, the more likely they are to go to your competitors.

Incentivize their visit with an offer. One of the best ways to get customers and keep them is to “bribe” them in an ethical manner. Perhaps you can provide a discount, extra service, or whatever you are confident in providing so that when it comes time to make the sale, they are already on your site.

Get real reviews. The reason you want reviews is firstly so that you can get the valuable feedback you need to improve your product and retain customers. Secondly, it allows you to have real testimonials to show other customers and convince them to buy from you and stay onboard as a loyal buyer of your products.

At the end of the day, eCommerce customer retention is crucial to your business or brand’s success. Use the tips above on your eCommerce website to see the best results now and in the future. Then you can set yourself to have the truly great success you deserve with your online business.

How to Bring Customers to Your eCommerce Business?

So you’ve developed an amazing eCommerce business, you have products you are excited about, a wonderful shipping contract, and the kind of financial backing that gives you confidence. All of these things are awesome, but the question remains: how do you propel your eCommerce store ahead of the competition? Here are some tips to best strategize your online marketing success.

ecommerce development
Tip 1: Identify Your Unique Client
The goods in your eCommerce agency were selected with a specific target audience in mind. Who are they? Why your product? What can you offer them that your competition cannot? The more market research you can develop, the more you can tailor your online marketing campaigns to their specific needs and tastes.

Tip 2: Discover and Connect with Multiple Niche Customers
Because you know your customer intimately, you’ll likely offer products that fill more than one unique requirement. You can help them cross off more than one of their needs. If your eCommerce store sells vegan cosmetics you may also offer cruelty-free makeup as well. By offering products that meet both, you can target both consumers.

Tip 3: Create a Referral Machine
Build your eCommerce agency by relying on customer referrals. Build a rewards program, offer coupons, encourage positive reviews, and discount items in exchange for referrals, and increase your customers accordingly.

Tip 4: Determine Your Marketing Approach
In an eCommerce business, the mechanics are different from a brick and mortar store. Using social media effectively, releasing sales regularly, creating good buzz, knowing your customer preferences for updates–all of these are keys to success and none of them come without planning and strategizing.

Tip 5: Keep Your Customers
Customer retention is vital to the long-term success of any eCommerce endeavor. Keeping your customers interested and happy will keep your business growing. By bringing innovative new products, upgrading your website, offering excellent customer service, effectively minimizing complaints, and offering good value, your customers will keep adding to their online shopping cart for many years.

Tip 6: Build Partnerships
The World Wide Web has a tendency to feel lonely, but it doesn’t have to. In business especially, great partnerships can make it or break it. If you have great products but your website doesn’t pop or if your shipping company isn’t performing to your standards, then ultimately your business will reflect that. In addition, one of the things that YouTubers do particularly well is to partner with other YouTubers, starring in and shouting out to others in the YouTube community. Find some other websites that reflect your culture, your company values, and appeal to your customer base and form partnerships with them so that all can benefit.

In conclusion, any business can be a risky undertaking. There seems to be no shortage of ways for consumers to spend their cash and no shortage of distractions to pull them away from your website. But by using the strategies listed above, you can pull ahead of your competition and take your business to the next level.

10 Reasons Behind the Popularity of Magento 2.0 Development

Magento 2.0 has got plenty of attention since its release for Enterprise and Community Editions in late 2015. The new release got much attention in the Magento community. Approximately 30% of all eCommerce sites are built on the Magento platform. Experts expect the number of Magento 2.0 eCommerce sites to shoot rapidly as Magento 1.0 is slowly being phased out. The growth couples Magento 1.0 eCommerce sites that upgrade to Magento 2.0 and new eCommerce websites that transition to Magento 2.0 in search of a better platform.

The success of any technology platform depends on several factors. Some of these factors will favor developers, businesses, and end-users. However, Magento 2.0 is pretty much for everyone. These are the reasons for the popularity of Magento 2.0.

Magento Features

1. Performance and Page Load Time

Just a few hundred milliseconds of wait in query processing has the ability to thwart any eCommerce site’s potential to convert visitors into paying customers. Magento is a winner when it comes to processing user requests. Tests conducted by different expert developers show that Magento 2.0 is a fast and effective framework. Unlike the Magento 1.0 that did not have favorable reputation regarding page load times, Magento 2.0 is the upgrade that the users have been waiting for.

2. Enhanced Flexibility

Magento is open source, and the latest version allows the developers to explore many new features to build new and highly unique user experiences. Developers can also add specialized back-end workflows to meet specific business needs. With Magento 2.0, you can dictate how your eCommerce website will look like and also perform.

3. User experience

Customer experience is one of the main benefits of Magento 2.0. This new platform has addressed the customers’ demand for an engaging, and personalized experience. Users are capable of accessing the website through any device without difficulties. Through the Magento 2.0, you can build a new Website that is friendly to different devices with different screen resolutions.

4. Custom checkout process

Magento 2.0 has a checkout process that is extremely streamlined making it a lot easier and faster for customers to navigate from cart to completed order. The checkout process is very customizable and only needs few steps and customer details. Reduced checkout time equates to reduced abandoned carts.

5. Improved admin panel

Magento 2.0 has a new admin interface that has been designed to assist in reducing the time needed to manage an eCommerce site. With this new version of Magento, site administrators can easily sort out products with high product import capabilities. Making changes is as simple as editing an Excel worksheet.

6. New Interface

Lumo, Magento’s default theme is a huge improvement as compared to the predecessor, Magento 1.0. The fresh typography, mobile-friendly images are very eye-catching, and this is useful to developers when creating a user interface.

7. Compatibility with many platforms

The latest version of Magento – Magento 2.0 is built to support different platforms and technologies including Jquery, HTML5, Apache 2.2, CSS3, and Require JS. Through the Visual Design Editor, developers can easily make modifications to the blocks and containers of the website via the admin interface.

8. Add to cart response time

In the earlier version of Magento, customers complained of unusually longer times to add products to carts. Slow internet speeds made this a serious concern to some customers. However, in the Magento 2.0, customers can add products to cart easily and quickly.

9. Multi-language and currency

Businesses can expand their market reach to different territories irrespective of the barriers relating to a disparity in currency, language, or tax calculation thanks to Magento 2.0 e-Commerce website development solution.

10. Reporting and analytics

Magento 2 has inbuilt support for Google Tag Manager and Google Analytics that can help businesses keep track of the performances of their eCommerce sites. This can help them identify and rectify any problems with website traffic, Internet visibility, and user hold times.

Choosing Magento development services

Magento is very different from most of the PHP-based eCommerce platforms. It is also not similar to non-eCommere frameworks like Joomla, WordPress, and Drupal. Magento development can be frustrating to web developers as well as business owners trying to improve their eCommerce websites or build brand new sites. You need a reputable company or freelancer who is knowledgeable in Magento development to ensure that you get value for your money.

So many retailers are not sure of the Magento web development to use. Seeking referrals is a good way to start the search for reliable Magento web development. In order to choose the right Magento development services to suit all your requirements, take your time and figure out what you expect from your website. Make sure you have a project scope, a rough budget in mind and the right team in place.

What’s the Difference between Affiliate and Referral Programs?


For any business that depends on a constant stream of new customers, the main concern is where to find new customers on a restricted operating budget. Of course, making efforts to hire sales staff or running an SEO or pay-per-click campaign are all traditional options and these solutions cost money as well. So, as an online merchant, the two effective options to access more customers to buy your products are the affiliate programs and referral programs.
Many Magento marketplace site owners are actually are not aware of the difference between affiliate programs and referral programs. There is a misconception that both of these programs are one and the same. However, there is a wide difference between an affiliate program and a referral program. Understanding the key differences between these two programs can help an online business owners decide on which program they must choose for growing their business.

The main distinction between an affiliate program and a referral program is that an affiliate program is where the referred leads come from some affiliate which the merchant is not familiar with and as for a referral program is concerned, these leads will come from somebody the merchant knows personally.

By knowing the basic difference between these two programs, it is worth knowing the difference in the structure as well as the compensation involved in these two programs.

affiliate program

affiliate program

Structural difference between Affiliate and Referral programs

In affiliate programs, the merchant’s affiliates are mainly website owners who have existing traffic that is interested in the merchant’s offer. So these affiliates post a link on their website and direct traffic to the merchant’s offer. If someone uses the link to access your offer and then buys the offer, then the affiliate gets paid by the merchant. And this payment is usually automatically done, because of the use of sophisticated technology that tracks the cookies of the visitors of the site. Even crediting of the sale is also performed automatically.
In a referral program, the referrer however is usually the merchant’s own existing customers. But normally, these referrers are not webmasters or anyone who can bring in a lot of traffic to the merchant’s site. These referrers are compensated if they recommend the offer to someone they know personally. The main focus here is to promote customer satisfaction through good quality services so that customers will start referring the offers to others. The compensation offered is to encourage them to make efforts to get the lead for the merchant.

Difference in Compensation

The compensation model employed in a referral program is quite simple when compared to that for an affiliate program. Usually, the compensation will be in terms of cash or a bonus reward or a discount on future purchases.
The compensation model in an affiliate model is usually based on an agreed percentage depending on the sales. The affiliates can get compensated with other bonus incentives as well or prize if they are able to reach a certain amount of sales per month. In order words, the compensation model for an affiliate program can be very intricate, but is definitely very flexible as merchants usually would like to encourage their best affiliates try harder to grow the merchant’s business.

Relationship with ‘Referred’ Customers

Basically, the relationship of an affiliate with their referred customer is none, because they do not know personally who their referred persons are, and the affiliates simply send traffic based on demographics. Thus, the chance of conversion from a lead to a paying customer is very meagre.

On the other hand, in a referral program, the referred persons usually have a strong relationship with the person they refer to the site and will try their best to explain your product with more enthusiasm. This can lead to a much higher conversion rate. The only issue in referral programs is that it usually does not bring in as much traffic when compared to an affiliate program could and usually, the affiliates can bring in much more profit than a referrer could.


In short, both these types of programs are beneficial to growing an online business. No doubt, the affiliates will be able to bring in more traffic and sales. However, a good referrer can easily help to enhance the branding and reputation of the online business. Given a chance, they would even make good comments about the offer on social sites or Facebook, which can possibly assist in getting, even more exposure and sales. Using a mobile app builder tool can further enhance the possibility of reaching more number of customers who in turn can get benefitted by the referral programs. Hence, as an online store owner, it is an ideal option to set up both an affiliate program and a referral program to get the best out of both programs.

Top reasons why ecommerce stores should invest in Mobile App Development

With mobile apps developed for mobile OS from Android, Apple and others, you can create brand awareness and reliability among a large number of customers and prospects. In fact, different customers now expect a company or brand to have their own dedicated mobile app. This shows that not only is it necessary to have an edge over other businesses. It is becoming a need to avoid falling behind your opposition. Having a reliable mobile app enhances the credibility of the brand.

Have it in mind that the importance of mobile apps holds in today’s society. It is only clever to build one for your business. Here are the top reasons why eCommerce stores should invest in mobile application development.

1. The World has gone Mobile
It is undeniable that the world has become mobile and there is no going back. Customers use their smartphones to find local businesses. Your online branding attempts are viewed via mobile channels. So, just having a website is not enough any longer. Users are turning away from desktop browsers and trusting totally on the mobile app. Unlike traditional websites that plague mobile 6- inch screen, applications are being developed as an alternative intuitive shopping and browsing.

2. Mobile Apps offers On-The-Go Advertising
With mobile apps, your existing customers can contact your business from any place and at any time in a customer friendly environment. Regular use of your app will highlight your brand or business. This means that when you want to buy something, chances are it will come to you. you have formed a relationship with them using the app, which is equivalent to setting up your business in the pocket of the user.

Mobile App Development

Mobile App Development

3. Mobile App for Younger Audience
Most of the young man went mobile a long time ago. Almost 75 percent of the millennium age group will have smartphones by the end of the year. It is difficult to engage in a group of young people using outdated technology age. Young people choose to rely on their individual mobile devices, even though they may have access to a personal computer. Smartphones have become a new tool for chatting with family and friends, browse and purchase online goods and services. To reach these viewers you need to have a mobile app.

4. Improve customer service and sales
Customer satisfaction is a big concern for any industry. The more users are satisfied with their service, it will generate more sales for you. Mobile apps provide transparent support for interacting with customers and get valuable feedback. So, not only can you eliminate the errors, but also give them a sense of loyalty that makes long-term customers.

5. Mobile apps are very convenient for customers
Mobile apps are easier to use than a web page. Apps are generally designed with a focus on usability. In fact, apps are generally designed to provide the next level of usability. The benefits are even greater when the company decided to develop a customized mobile application that allows greater flexibility and can meet specific customer needs. Once installed, the app will help clients to reach their support team, our services and the section for payment. The professionalism shown will increase the trust and recognition of the target audience through your app.

With the growing mobile industry as it currently applies to all companies, it is worthy for every business to invest in mobile app development. If your business is not mobile and you do not think about investing in mobile apps development, then you’re already behind the competitors. Even if your competitors are not mobile, they will be soon.


Xero (Online Accounting Software) API Integration

Introduction: Xero was an immediate entrant in the rapidly developing field of cloud-based accounting, and the company’s developers worked hard to lead the curve with product updates every 3-6 weeks. A feature request and voting scheme in Xero’s community forums allows the company to develop the software by user requests.

Xero Accounting Software

Xero Accounting Software

1. Overview of Xero:

Xero is a software company situated in New Zealand that develops cloud-based accounting software for medium and small scale organizations.

The key feature of Xero includes automatic bank and credit card account feeds, invoicing, account payables, expense claims, fixed asset depreciation, purchase orders, standard business and management reporting.

Xero can automatically import bank and credit card statements. It offers free API that enables customers and third-party software vendors to integrate external applications with Xero. It supports multiple tax rates and currencies.

2. Creating the developer Application in Xero developer portal:

In Order to use the Xero API services, you need to register an application at Xero developer portal using a valid Xero account, as shown in below image,

developer Application in Xero developer portal

Creating the developer Application in Xero developer portal

Xero developer portal

Xero developer portal

Upon creation of Xero developer application, it will send you OAuth Credentials (Consumer Key and Secret Key).

3. Establishing the communication channel between the Xero and Web app:

The Xero API is a RESTful web service and used OAuth (V1.0) for authenticating the third party applications.
The Accounting API exposes accounting related functions of the main Xero application and can be used for variety of purposes such as creating invoices, credit notes, and getting journals etc.,

Application Types:

Xero has three types of applications which can be used to connect to their API web services.

  • Private.
  • Public.
  • Partner application.

Private Application:

  • User or developer, who has the access can set up this app and must have access to the organization.
  • It requires consumer key and self-signed certificate to access organization data.
  • It has long-term access to the Xero organization.

Publish Applications:

  • Developer can set up this.
  • Authentication requires Xero Login and token provided to the app.
  • Authentication token expires in 30 mins.

Partner Applications:

  • Developer can set up this.
  • It has long-term access to the Xero organization.
  • It can be used to connect many organizations of Xero.
  • It requires Xero login to allow API requests and gives back the token with long-term access.
  • User/developer can create public application first and then make partner application port request.

Sample code block to building oAuth for Private applications:

def xero_api_authentication:
with open(os.path.join(settings.BASE_DIR,”path_to_pemkey/privatekey.pem”)) as keyfile:
rsa_key =

oauth = OAuth1(
url = settings.XERO_API_ENDPOINT + api_url
return url, oauth

url, oauth = xero_api_authentication(“Items”)
response =, auth=oauth, data=xml_string, cert=None)

4. Data exchange between Xero and web app via API services:

Once the communication has been established between the Webapp and Xero, you can use the Xero respective API endpoint to GET the data from or to POST the data to Xero.

Xero Accounting API includes the getting /posting bank transactions, allow to create bank transfer or getting the bank transfer, contacts, credit notes, journals, etc.,


When it is about accounting software, the comfort of use is one of the most significant factors to consider, especially when you are practicing this kind of software for the initial time. Xero’s online accounting software offers one of the obvious dashboards to use, yet in spite of it occasionally awkward navigation when executing a task. Getting started with the software is as simple as combining your business name and contact information. After that, you can get started with building clients and sending them invoices.

Choose the best Magento edition for your online store – (Magento 1.9 Vs Magento 2.0 )

Choosing the appropriate platform for building a website is the foremost important aspect. Magento is the best choice, and there are no two ways to that. Two versions of Magento are available in the market that is Magento 1.9 and the latest Magento 2.0. Now the point here arises is which edition is best and which one you should choose for your website?

However, it may be tough to estimate the actual performance of Magento 2. Though Magento 2 is indicated to be a much faster platform in contrast with the Magento 1. Magento 2 truly empowers Magento design and development to be innovative and take complete control of the web store development and implementation. It has just the right features to ensure that all the requirements of a website are met. Security is a key element of Magento 2.0, with tight out of the box with PayPal, Braintree and payment gateways

The Future of Magento 2
Since its release, Magento has published a suite of enhancements it plans to combine to Magento 2:

  • Performance and scalability updates
  • Better preview functionality
  • New search technique
  • Usability enhancements for Admin Panel
  • Multi-warehouse support
  • Better B2B characteristics
  • Secure Payments
    • Magento Design and Development Services

      Magento Design and Development Services

      The all new Magento has the following features:

      1. A modern tech stack

      The technology stack used in Magento 2 is based on innovative PHP frameworks and the latest coding patterns. It widens the scope for development and developers can easily create highly unique web stores with innovative features.

      2. Layered product architecture

      A layered architecture separates the business logic from the front end visual performance. With this severance of code, customization becomes very easy. It also offers a great model for optimal placement of features and the code in a complex system.

      3. Modular codebase

      Adding or replacing any functionality is a very desirable feature for any business. As the business grows, the platform should be able to include new features. It must also have the ability to remove some of the outdated features too. The modular codebase of Magento 2 offers developers with exactly this. They can add and remove features and not disturb the basic structure of the code. That’s the power of a modular codebase.

      4. Customizable store branding

      Web stores require theme changes as per the seasonal marketing campaigns or discount sales. It is very easy to change the theme of your website and revert it to the original one after the marketing campaign is over.

      5. Extensive and Efficient API’s

      It is built to work with third party solutions so as ERP, CRM, CMS. It seamlessly combines and operates with this software.

      6. Full Page Caching:

      Full page caching makes a database-driven site and pre-renders the pages into basic HTML. This decreases the load time from 5 – 8 seconds to just 1 – 2 seconds. This proportionally decreases the load on the server. This means that websites can now manage much more visitors and traffic, without spending big bucks for additional hosting infrastructure. This also increases the conversion rate, and since conversion rates are a key signal used by Google to rank sites, your website is tied to rank higher.

      7. Simplified Checkout Process:

      To check out, the end user has to strike in his/her email ID in the form. If the email address is located, they are asked for their password and the other forms are loaded automatically. If not, the user can check out usually. City and State fields are started automatically based on the pin code. The ‘type of credit card’ field has been eliminated. Instead, the type gets automatically picked when the card number is entered. Magento 2 stores all guest data so that you can easily build an account with the stored information after you have placed an order as a guest. These features will smoothen out the entire user experience as well as result in great conversions of guest user accounts into customer accounts.

      8. Performance and Scalability Improvements:

      Updates to server-side architecture include full page caching, support for HHVM3.6 and out of box Varnish 4 while the client side updates involve image compression, static content caching, and usage of jQuery amongst others.

      New indexers in Magento 2 comes with extra updates that help speed up query performance. Full page cache will soon be available out of the box. Processes will no longer be barred by refactored indexers as they will now proceed to work in the history.

      9. Speed:

      For end users, Magento 2 is 25% faster than Magento 1. In Magento 2, the system will be able to support 10 million catalog page views per hour as compared to the 500,000 page views on Magento 1.

      10. Easy Upgrades:

      Upgrading the core software, as well as fixing and upgrading extensions in Magento 2 are now much simpler. Magento 2’s standalone installer will now check for pre-requisites since it starts the installation. This helps system integrators quickly script installations and upgrades to perform standard deployments. You can use the export or import functionality to export buyer records, inventory data, product catalog, and so on and then convey the same into Magento 2.

      11. Improved Backend:

      Grid views of Page Titles, Inventory Levels, etc. can be generated in the admin area and data can be edited directly on the page in the grid just like how you would do it in a mere Excel sheet. This is remarkably time-saving as you do not have to initiate each product individually and hit the sub-tabs to edit information. Bulk images and prices can now be used to sets of images.

      12. Multi-currency and multi-lingual support:

      Magento has multi-currency and multilingual support. It is available in around 60 separate languages. It also offers different payment methods and currencies.

      13. Highly flexible

      Magento is designed with an extremely flexible framework. This feature allows expert developers to inculcate latest and advanced methodologies. Also, with the guidance of this feature, Magento theme customization is made easier and quicker.

      14. Responsive

      Online shopping stores that are Magento-based are extremely responsive and are compatible with devices with various sizes of screen. Magento-based online shopping stores can be reached using Windows and mobile devices.


In-store shopping app
Click, buy online and picking up in-store is becoming one of the most popular trends to shop for consumers. These days, retailers offer thousands of products online, but many of our favorite items are not accessible in every retail online store. Through making use of this SHIP TO STORE feature, now shoppers can order online and ship to any of their nearby retail store, rather than to residential locations, thereby facilitating customers to enjoy a comfort zone.

Such services are an essential part of a successful Omni-channel strategy that caters to the needs of the ever changing customer preferences. In-store pickup can be a win-win deal for both retailers and customers, because it mitigates delivery costs and entice people into the stores.

For example, a popular Omni-Channel fashion giant, recently expanded in-store pickup to all its chain stores to cater to customer purchase needs. Wherever customers place their orders, either through website or a mobile application store pickup, it enables users to pick their products from their nearby retail store with ease.

This offers the customers the joy and thrill of ordering products and pick them from the nearby store in a hassle free manner.

How does it work?

Over the past few years, all retailers employed a strategy of “free-shipping” to drive consumers to purchase their products online. Even when the price of the product is raised in order to compensate the shipping cost or minimum purchase levels stipulated, the free shipping concept drives consumers to make a purchase.

This free shipping facility attracts customers to search for a product that offers free shipping and entice them to order products. Witnessing this high patronage from customers, a few Omni-channel retailers moved a step forward to capitalize this win-win situation.

By allowing their customers to choose their pickup location with free shipping and they transformed their physical store as a “Warehouse” for managing their inventory and ‘Fulfillment center’ for consumer products with faster delivery.

As Omni channel retailing becomes even more ingrained in e-commerce trading process, it will be exciting to see how new technologies and services further obscure the distinction between a physical and a digital shopping experience.

Pros of ‘Ship to Store’

For Consumers:
• Enable multiple shipping options to customers
• Faster delivery/fulfillment, unlike residential shipping
• Enables to pick the product from their nearby retail store
• Increase consumer experience
• Free Shipping for all store pickup orders
For Retailers:
• Enhanced Customer service and satisfaction
• Drive shoppers to their in-store and attract new consumers as well
• Easy inventory management and return management by making each physical store a “Warehouse/Fulfillment center”
• Use in-store stock for fulfillment of product order that in turn leads to faster turnover and reduce extra costs.

Top 4 challenges of owning a beauty salon

Owning any business in a struggling economy is not a walk in the park. However, if you have a passion for beauty and hair care, it is important for you to go after it while you will have the ability to earn a living from something you love. It is a fact that getting off the ground is a real hassle, but the moment your first investment goes through you are off and operating. Below are the top challenges that salon owners face when running the business.

1. Fee

The costs incurred when maintaining any small business add up as weeks and months progress. Keeping chairs is sometimes difficult, depending on the kind of salon you are operating. Several beauty and hair salons opt for a state of art equipment. The more luxurious and adjustable your hair and beauty salon is, the more it will cost. Everything depends on decor and the customers that you need to attract. Offering up beauty products to sell is as well an added expense, however, one that you are swiftly reimbursed on. Making use of point of sale beauty salon mobile app will assist in keeping the track of products like hair care products.

2. Workers incentives

If a hairdresser or a salon worker believes that their needs will be taken care of by you, they will feel inclined to work with you both in good times and in bad times as well. Make a habit of offering incentives like health insurance and bonuses. The right mobile app for beauty and hair salons can assist you keeps track of who contributed what to the establishment.
Salon mobile app development
3. Schedules

Supple scheduling is another worker incentive that allows beauticians feel more in control of their world. It can as well let create a greater following, allowing return clients come in when they are available. Scheduling shows your workers that you have great concern about their needs. The point of sale software for beauty shops lets you keep both client and employee incentives in order with the click of a mouse.

4. Frequent clients Vs walk-ins

Speaking of customers, two types usually come into your salon: walk-ins and return. Your business may majorly rely on the return business; the ones who come in and see the same hairdresser every few weeks or months. Creating discounts for returns is a perfect way to show how you appreciate any client who offers the repeat salon business. It is also important to welcome walk-ins too.

Think to improve your customer engagement – Magento Reward Points Extension

Reward Points & Loyalty Program

The concept of offering rewards points by physical store has undergone vast change and now online merchants can easily offer rewards point to their regular customers through the Magento Reward point extension that is integrated with your Magento store. With the introduction of loyalty program online, the ecommerce merchants are able to send a loyalty card or a voucher to their customers when they sign up for a rewards points program. Customers who are interested in signing up for the rewards points programs are needed to just enter relevant information in the merchant’s e-commerce site. Whenever, a customer joins a rewards program, then he will receive a special code and he will have instant access to the loyalty card through scanning the code.

Members of the loyalty rewards program automatically begin to receive vouchers on special occasions such as a birthday or receive welcome vouchers that facilitate customers to redeem them for merchandise or use for getting discounts later on. Yet another specialty of loyalty program is that those who use the loyalty vouchers will be encouraged to share it with their family or friends and this will further help the merchants to promote their business to more people and help enhance their sales.

Magento Extensions

In the process of helping the online merchants to entice more customers to their site, a number of extensions have been designed and developed by the Magento community that can be easily integrated by merchants to their Magento e-commerce store, in order to augment the capability of their ecommerce store. Magento Reward point extension and loyalty program extension facilitate the e-commerce merchants to customize their online store in such a way to augment the functionality of their store for a smooth business process.


Magento Reward Points & Loyalty Program Extension

If you are on the lookout for an extension to create loyalty program and reward points system to offer reward points to customers on their purchases, then these Magento extensions are the ideal option for you that can be easily integrated to your Magento store with simple configuration. In addition, these extensions facilitate you to enhance your sales turn over, make sure customer retention and entice new customers through these reward and loyalty program extensions.


Thus, the Magento reward points extension and Magento loyalty program extension are an efficient way to enlarge your customer base. The advent of a digital rewards program has revolutionized the way the e-commerce merchants conduct their online business process. In today’s online purchasing life style, it is very essential for online store merchants across the globe to offer loyalty programs and reward points to bring more and more clients to their online store and get prosperity in their business venture.

Download: Magento Reward Points & Loyalty Program Extension