Click, buy online and picking up in-store is becoming one of the most popular trends to shop for consumers. These days, retailers offer thousands of products online, but many of our favorite items are not accessible in every retail online store. Through making use of this SHIP TO STORE feature, now shoppers can order online and ship to any of their nearby retail store, rather than to residential locations, thereby facilitating customers to enjoy a comfort zone.
Such services are an essential part of a successful Omni-channel strategy that caters to the needs of the ever changing customer preferences. In-store pickup can be a win-win deal for both retailers and customers, because it mitigates delivery costs and entice people into the stores.
For example, a popular Omni-Channel fashion giant, recently expanded in-store pickup to all its chain stores to cater to customer purchase needs. Wherever customers place their orders, either through website or a mobile application store pickup, it enables users to pick their products from their nearby retail store with ease.
This offers the customers the joy and thrill of ordering products and pick them from the nearby store in a hassle free manner.
How does it work?
Over the past few years, all retailers employed a strategy of “free-shipping” to drive consumers to purchase their products online. Even when the price of the product is raised in order to compensate the shipping cost or minimum purchase levels stipulated, the free shipping concept drives consumers to make a purchase.
This free shipping facility attracts customers to search for a product that offers free shipping and entice them to order products. Witnessing this high patronage from customers, a few Omni-channel retailers moved a step forward to capitalize this win-win situation.
By allowing their customers to choose their pickup location with free shipping and they transformed their physical store as a “Warehouse” for managing their inventory and ‘Fulfillment center’ for consumer products with faster delivery.
As Omni channel retailing becomes even more ingrained in e-commerce trading process, it will be exciting to see how new technologies and services further obscure the distinction between a physical and a digital shopping experience.
Pros of ‘Ship to Store’
• Enable multiple shipping options to customers
• Faster delivery/fulfillment, unlike residential shipping
• Enables to pick the product from their nearby retail store
• Increase consumer experience
• Free Shipping for all store pickup orders
• Enhanced Customer service and satisfaction
• Drive shoppers to their in-store and attract new consumers as well
• Easy inventory management and return management by making each physical store a “Warehouse/Fulfillment center”
• Use in-store stock for fulfillment of product order that in turn leads to faster turnover and reduce extra costs.