The Power of internal Link building

Introduction:
Link building help you to reinforce your site and build it easier for the search engine spiders to index your pages by boosting the power of your internal linking.
Link building is not all about building backlinks. If you are new to Link building, this article would help you to learn more about.
Let us see different terms used in Link Building
Link:
A link or hyperlink is a text that, when clicked upon, takes you from one web page to another page.
Inbound links and Out-bound links:
Internal links or inbound links are links from other websites linking back to your site. You can get these links through directory submissions and link exchanges.
Outbound or External links are links from your website to other websites.
Wherever possible, ensure the back links to your site that are relevant to the topic with relevant keyword as anchor text for a contextual link.
Reciprocal Links:
Reciprocal links are basically a link exchange between two websites. It can improve the search engine results but can result in penalization and link deflation by search engines as people have maliciously implemented link exchanges, purely to manipulate their listings. Usually it involves irrelevant sites in bad IP neighborhoods.
Link Compliancy:
All our links need to be compliance with search engine standards. This means
• There should be no malicious hidden links,
• There should be no keyword stuffing or
• There should be no automatic pop-ups which could hinder a user’s experience on your website and
• It should not be seen as Black hat SEO.
Google has been founded on advertising revenue so of course there is no issues with linking on an advertising basis providing that link is marked as a ‘no follow’, however once links are being exchanged for money to manipulate search engine rankings, then compliancy is being breached and penalties can be incurred.
Link Spamming:
Link spamming is the practice of setting up domains purely to embed as many links as possible. This will result in being penalized or even banned by Google for using black hat SEO techniques. Some less reputable SEO companies will employ techniques like this without the client’s knowledge or consent, which can be disastrous for Search Engine Results Pages (SERPs).
Three-way link exchange:

A three-way link exchange refers to a type of reciprocal link exchange amid three domains instead of two. A reciprocal link exchange that is so accepted today among webmasters is mostly a two-way linking. Three-way link exchange is useful if your site doesn’t want to provide more outbound links in your link/resource page

By implementing this 3 ways link exchange you can get the following good results in your websites

• Can get higher page rank
• Can receive more traffic to your website
• Can get higher website rank in the search engine